Based in San Diego, CA, I am a brand marketing leader with over 12 years of experience in both agency and in-house environments, specializing in influencer marketing, brand partnerships, affiliate programs, and PR. I've built my career at the intersection of the creator economy and brand strategy — connecting the right voices to the right brands to drive culture, community, and measurable growth across the fashion, lifestyle, and wellness sectors.

My expertise lies in building and scaling creator partnerships that go beyond a single post — developing long-term brand relationships, affiliate ecosystems on platforms like ShopMy and LTK, and strategic collaborations that generate real revenue. I specialize in identifying high-value talent, negotiating deals that deliver, and designing programs that turn creators into true brand advocates. Leveraging data-driven insights and a deep understanding of the creator landscape, I develop campaigns that achieve measurable ROI — from six-figure partnership deals to affiliate programs that compound over time.

From managing influencer relations and executing organic gifting strategies to building end-to-end brand partnership and affiliate programs, I take pride in a collaborative and hands- on approach. I aim to serve as your boutique "agency" partner while working as an extension of your in-house team — offering personalized, high-touch strategies that make brands feel supported, seen, and set up for lasting success.